The mission was to brand and launch a new, international web design and web hosting agency called Burn Domain.
Creating an online presence for the brand consisted of designing a logo, website, social media flyers, posting on the Burn Domain social media accounts, and researching Google keywords to use on the website.
Burn Domain offers the latest web design services that are professional and on-trend while incorporating a positive user experience so that your company's web presence captures and converts your ideal client.
The challenge was to build a brand from the ground up. The owner previously had a web design business, and in light of the Covid-19 pandemic, they were looking to branch out to create a more affordable option for their clients. Since she already knew the target market well, we pulled from her experience to create a visual design system. Burn Domain is an exciting, modern, and professional web design and hosting company that serves low to middle-class men and women who want to start a new business.
We acquired over 300 followers on Instagram after launching the new brand.
Burn Domain's primary logo is a wordmark and logo symbol. I thought a wordmark would be appropriate since the business was brand new, and the name is memorable and catchy. I paired it with a logo symbol that could be used alone so that the brand would be scalable. The logo communicates to the client that the brand is bold, trustworthy, modern, and techy. They are just the company that you need for all your new business's web needs.
Acumin Pro - ExtraCondensed
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Acumin Pro - Condensed ExtraLight
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Acumin Pro - Wide Bold
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Web flyers were designed to build an online presence and following on Instagram. We got 360 followers within two months of starting the account.